Our listing had expired with another Realtor at the end of April and had been on the market for the entire "selling" season but since it didn't sell, we had planned to not re-list until the next "selling" season. That all changed with a personal note from Gene that stood out amongst the abundance of standard mailings from all the Realtors who are ready to pounce when a listing expires. I tossed all those in the trash but left Gene's on my desk, my husband came to the same conclusion that we should try listing again during the hard-to-sell, summer season. Just something about a personal note. One month later sold. Gene took a personal and active role in showing the home to each prospective buyer and left everything in order afterward. We believe his professional enthusiasm made a difference.